National Life Group Strengthens Solutions for Middle America

Montpelier, VT (October 26, 2016) - National Life Group member companies, National Life Insurance Company (National Life) and Life Insurance Company of the Southwest (LSW), introduce a new indexed universal life product to provide greater solutions for the families and small businesses of Middle America.

Life insurance products offered by National Life Group insurance companies provide death benefit protection, valuable living benefits and now, a charitable matching gift death benefit rider through their new product offering FlexLife II Indexed Universal life insurance, form series ICC16/20413(0616) (National Life) and ICC16/20417(0616) (LSW).

"With this new charitable match feature, it’s another way we can be socially responsible and live our company values to do good, be good and make good." commented David Longfritz, Senior Vice President of Marketing at National Life Group.

Currently there are nearly 100 million adult Americans who do not have life insurance, according to the nonprofit organization Life Happens. Elizabeth MacGowan, Vice President and Chief Product Officer at National Life Group shares, "With FlexLife II, we are able to further strengthen our product offering to meet the needs of families and businesses across Middle America." FlexLife II has features that add convenience for the customer, such as streamlined underwriting, to help simplify the process of getting consumers the life insurance protection they need, as well as a fixed loan rate option. Should they choose to take a loan against their policy, customers will know the loan rate in advance, eliminating the risk of unknown loan costs down the road.*

In addition a benefit distribution option is available to allow the policy owner to choose to have the death benefit paid out over a period of time from 10 to 30 years, providing policy owners the ability to help beneficiaries plan to replace income streams that might be lost at their death.

At National Life, our story is simple: For more than 167 years we've worked hard to deliver on our promises to millions of people with our vision of providing peace of mind in times of need. It's our cause, stemming from a deep passion to live our values to do good, be good and make good, every day. To learn more about FlexLife II or the complete product portfolio and services offered by the companies of National Life Group, please contact the Sales Desk at 800-906-3310.

Contact: Ross Sneyd, corporate communications, National Life Group, 802.229.3866.

*Policy loans and withdrawals reduce the policy's cash value and death benefit and may result in a taxable event. Surrender charges may reduce the policy's cash value in early years.

National Life Group® is a trade name of National Life Insurance Company, founded in Montpelier, VT in 1848, Life Insurance Company of the Southwest, chartered in Addison, TX in 1955, and their affiliates. Each company of National Life Group is solely responsible for its own financial condition and contractual obligations. Life Insurance Company of the Southwest is not an authorized insurer in New York and does not conduct insurance business in New York.

NL FlexLife II, Indexed Universal Life Insurance, form series ICC16 / 20413(0616), Benefit Distribution Option Rider, form series 1CC16/20416(0616), and Charitable Matching Gift Death Benefit Rider, form series ICC16/20403(0616), are underwritten by National Life Insurance Company. LSW FlexLife II Indexed Universal Life Insurance, form series ICC16/20417(0616), Benefit Distribution Option Rider, form series 1CC16/20420(0616), and Charitable Matching Gift Death Benefit Rider, form series ICC16/20186(0616) are underwritten by Life Insurance Company of the Southwest. Living benefits are provided by riders, which are supplemental benefits that can be added to a life insurance policy and are not suitable unless you also have a need for life insurance. Riders are optional, may require additional premium and may not be available in all states. Benefits and terms may vary by state.

TC92103(0916)1